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Beverly Hills Cowboy
Bob Mizer

Cowboy Logo Tee

Regular price $38.00


Cowboy Logo Tee by Beverly Hills Cowboy

"A little bit country, a little bit rock n’ roll. We make t-shirts and underwear. Let’s ride."

Slim Fit
Screen Printed
Woven label

Content: 65% Poly, 35% Viscose
Care: Machine Washable, Tumble Dry


SMALL: Sleeve - 13 ,Chest - 17, Length - 25

MEDIUM: Sleeve -14, Chest - 19, Length - 26

LARGE: Sleeve - 15, Chest - 20.5, Length 27

X-LARGE: Sleeve 16, Chest - 22, Length 28.5


Beverly Hills Cowboy is honored to introduce the first installment of an ongoing collaboration with Bob Mizer Foundation, featuring Mizer’s barrier-breaking photography.

Under the creative direction of Esteban Prado, Beverly Hills Cowboy was granted unrestricted access to the archives of Mizer’s photography to select imagery for the collection.

Beverly Hills Cowboy x Bob Mizer consists of eight t-shirts, nine underwear and two sweatshirt styles inspired by Mizer’s work - which both reflected and skewed American ideals of masculinity. The photographs were selected from Mizer’s Bondage, Shower, Adonis, Sailor, Cowboy, and Surfer series as well as directly referencing Mizer’s film titles and graphic language.

Beverly Hills Cowboy x Bob Mizer perfectly blends Cowboy’s queer street-style sensibly with Mizer’s sexually liberated body of work. Both collaborating partners’ created their work in Los Angeles – an epicenter in the shaping of contemporary queer art and culture.

Bob Mizer

His photography was a seedbed for a myriad of image makers, both amateur and professional – such as Robert Mapplethorpe, David Hockney, Jim French, Bruce Weber and Andy Warhol. Using home made sets, or light and slide projections, Bob Mizer prefigured what would later become ‘constructed’ photography in the early 1980’s. Mizer also produced the widely circulated men’s magazine, Physique Pictorial, which introduced and promoted the artists, Quaintance and Tom of Finland to the world at large. By producing Physique Pictorial, Mizer infiltrated/flooded American culture with images of men and a fantastic spectrum of masculinity. Working out of his house in Los Angeles, Mizer created his legendary studio, Athletic Model Guild, part business, part watering hole and wayward house for youths, but primarily ground zero for the new era of male imagery. With knowledge of art history and film, Mizer’s work was meticulous, intelligent, humorous, and eloquent – a language that could only come from the mid-century, golden age of Southern California.

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