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RUDI GERNREICH
THE ORIGINAL THONG BY RUDI GERNREICH

Regular price $295.00

Details

Body Garment for men having multiple uses such as swimwear, gymnastics and undergarment.

Material:

74% Polyamide, 26% Elastane
Lining: 73% Polyamide, 27% Elastane

Fits true to size, take your normal size
High-cut garment with minimal coverage

RUDI GERNREICH

Revolutionary: there is a mere handful of designers who truly merit that label, who not only changed the way people dressed but whose clothes made a social statement that impacted the world around them. Maybe Rudi Gernreich’s name doesn’t resonate now quite the way that Chanel or Armani does, but he anticipated almost every shaping force in contemporary fashion: body consciousness, gender fluidity, the dominance of sportswear and streetwear. And that’s aside from the intrinsically modern pieces he created - the thong, or the jersey knit dress, or patterned nylons, or the chemise – that have entered the fashion lexicon. But there is a whole other side to Gernreich which elevates him into the rare pantheon of creators who transcend all preconceptions about their vocation. He was a social activist decades before the label acquired its modern currency. The fact that he used clothes as his vehicle makes his story even more timely. The fashion industry wrestles with the challenging reckoning of #MeToo and #TimesUp, but Gernreich was so far ahead of the curve on this that it’s breathtaking. Diversity, equality, sexuality, gender...he was posing philosophical questions about fashion’s relevance from the very outset of his career in the Fifties. And maybe challenge was ingrained in him much earlier than that. “Do you know what is my only wish?” Gernreich said to his mother when he was five years old. “All people should be equal, nobody too good, and nobody too bad.”

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