Developed in partnership with Tom of Finland Foundation, the line is comprised of two selections, ground or whole coffee beans, each packaged and available in  four different packaging designs featuring drawings by the artist. Dubbed “BUILT BOLD” and “HEAVY DUTY”, the coffee’s dark roast flavour is representative of the allure of TOM’s Men; unapologetic, self-aware and boastfully proud. With an intriguing blend of Arabica beans, the taste is dominated by Mexican flavors, mixed with Brazilian and Colombian notes and nuanced with an intriguing nutty tone. All Robert Paulig Roastery coffees are slow roasted in small batches, for enhanced body and taste.

The line is a continuation of the unprecedented shift in perceptions of the visual iconographies that shape our domestic lives. Coffee, a product that has inherently been marketed to appeal to the nuclear family, has now found a place to manifest universal respect, tolerance and equal rights.

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