Silvia Prada, The New Modern Hair: A STYLING CHART, Book
THE NEW MODERN HAIR: A STYLING CHART
By Silvia Prada
10.6 x 7.9 inches x (27 x 20 cm) / 28 pages / black and white
Edition of 500, numbered
Co-published by cultureEDIT and Silvia Prada
THE NEW MODERN HAIR: A STYLING CHART features a series of stylized portraits highlighting male hairstyles juxtaposed with geometric drawings. The book pays homage to the barbershop and is an artistic representation of the subtle nuances and cues that help define the male persona, identity and representation within the parameters of visual and popular culture. Through this series of work, Prada is capturing the typecasting and idealized character building that has become ingrained in our minds through media, pop culture and iconography.
The portraits - with titles ranging from The Flat Top to The Sportsman and also to Executive Contour - feature commentary and meticulous instructions on how to obtain each look in order to resemble a member of the subculture or lifestyle pictured. The geometric drawings, all loony remixes of 20th-century art movements such as Bauhaus, De Stijl and Russian Constructivism, highlight the emphasis on the shape for each hairstyle and command a manifesto for the references that each portrait points to.
This book is a continuation of the artists’ fascination with the production of identity, human aesthetics and the ability to objectify all things POP.
About the artist:
Silvia Prada, born in Ponferrada, Spain, lives and works in New York. Her work as an illustrator and decorative artist is a monochromatic and geometric documentation of pop culture, capturing at times a fetishistic representation of select defining moments and iconography. Prada stepped into the illustration and art scene in 2000 by producing works for the now-folded The Face magazine, and has since received assignments from magazine clients including V, BlackBook, Candy, Dazed & Confused, Fanzine137, and EY! Magateen. Her works, which include large-scale illustration as well as poster installations, have been exhibited in galleries and cultural institutions worldwide such as Colette, MOCA Shanghai, MUSAC and Deitch Projects.